Before the global development community is plunged into a collective moment of panic, let us clarify: the survey is not dead. Or as “Monty Python and the Holy Grail” fans might say, not dead yet.
For many years, the survey has been a tool of both choice and necessity for development. This has been partially driven by the high cost and specialized technical expertise required for alternative forms of data collection and visualization.
The result is that decision-making based on big data and sentiment analysis has often been the purview of senior officials at major organizations — a top-down phenomenon we sometimes refer to as “Data for Superman.”