'Unreasonable Goals Program' Hosts Entrepreneurs Focused on SDGs

International Institute for Sustainable Development

July 2017: The Unreasonable Group, the US Department of State’s Office of Global Partnerships, and Johnson&Johnson hosted a two-week Unreasonable Goals program that brought together 16 entrepreneurial solutions, each of which aim to solve one of the Sustainable Development Goals (SDGs). The winning solutions have connected over 7 million job seekers in India, saved almost 3 billion gallons of water and 450 acres of forest, and reused 2.5 million kilograms of plastic waste, among other achievements.

Unreasonable Goals is a public-private partnership dedicated to engaging highly profitable entrepreneurs with cutting edge technologies in contributing to achieving the SDGs. The 2017 event was the inaugural Unreasonable Goals accelerator program. The program is expected to run annually until 2030, collaborating with over 200 entrepreneurs and dozens of multinationals and national government. Lowe’s, Thomson Reuters, Bluescape, Amazon Web Services, and PeaceTech Lab also collaborated on the 2017 program.

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